#What is musi app install#
#What is musi app series#

#What is musi app install#

вЂњWe know what weвЂ™re buying weвЂ™re able to see the impression, the click, the install, and the post install event, matching it all together to know weвЂ™re actually driving performance.вЂќД«e sure to tune into Part 1В of this episode to hear more about programmatic best practices from Tyler, Stevie & Cole - and reach out to our teamВ if youвЂ™re interested in working with us. Tyler says TextNow uses a combination of fraud detection tools and have found programmatic to pose the least amount of risk, primarily due to its inherent transparency. Stevie shares, вЂњ can be really dynamic in helping you, with small sets of assets, produce hundreds of creative, that would be difficult to do in-house.вЂќ Absence of fraudДЇinally, thereвЂ™s fraud - or rather, as Tyler and other top marketers have found, the relative absence of fraud in mobile programmatic, compared to other channels. According to Tyler, this percentage continues to grow: вЂњWeвЂ™re shifting more budgets over time to DSPs.вЂќ Why? Outside of the obvious reasons around improved performance and lower cost, some DSPs offer excellent creative services. So, how much of your marketing budget should be spent on programmatic? For our marketer interviewees, the range is anywhere from 40-60%. Furthermore, diversification is key, and programmatic allows for that control and transparency, along with unparalleled reach and scale. As Cole puts it, вЂњwe have total control over we are acquiring, where weвЂ™re getting them, and the context in which weвЂ™re getting them.вЂќ This isnвЂ™t necessarily true with social channels or ad networks which can operate in a black box. For Tyler, Stevie, and Cole, programmatic offers a combination of transparency, flexibility, and scale. With each test comes new learnings and an overall better understanding of what works for your business and your app. To be successful in mobile user acquisition, you have to test, test, test, and then test some more. Read on to learn more about how these mobile marketers approach all things programmatic. Today, weвЂ™ll be sharing much of that knowledge with you via takeaways from our latest interview. These three marketers (Tyler Cooper, Head of User Acquisition, TextNow Stevie Duffin-Lutgen, User Acquisition Marketing Lead, Mobilityware and Cole Morris, Growth Marketing Analyst, Root Insurance) are all part of MoPubвЂ™s Marketer Program, and each have years of experience in mobile marketing under their belts. In our premier episode, we sat down with three top performance marketers, representing three key verticals: Communications, Gaming, and FinTech. Now, consistently ranked within the Top 5 iOS apps in the Music category, with tens of millions of downloads across more than 150 countries worldwide, Musi is certainly that today - huge.Д«ut part of what has made MusiвЂ™s rise to the top of the charts so incredible is that its two co-founders were just sophomores in high school when they built and launched it. Six years ago, friends and programmers Aaron Wojnowski and Christian Lunny never realized just how huge their app MusiВ would become. There are many different paths to success in the app world, and weвЂ™re delighted to be able to hear the stories of some of the best in the business.

#What is musi app series#

This interview series is not only about highlighting important monetization strategies for apps, itвЂ™s also about sharing the stories of the people who make those apps successful. WeвЂ™re excited to share the next episode of MoPubвЂ™s Publisher Spotlight video interview series, where app developers can find tips and inspiration from some of our top publisher partners.